AI is coming for your content
Yesterday I was in Alex Hormozi’s Acquisition Vantage Skool community.
He was explaining he’s pivoting his content strategy. Working on the assumption that very soon AI and human content will be indistinguishable. And doing more live and interactive content that’s easier to fake.
With a lot of it (if not all of it) focused on video.
Kai Cenet built his entire strategy on marathon live streams. His "Mafiathon" subathons broke 500k+ subscribers in Nov 2024, then 1M+ during "Mafiathon 3" in Sept 2025. Making him the most-subscribed and most-followed streamer on Twitch (whatever the f** Twitch is).
But to me it misses this fact:
I hate video
Video content, and long form lives might be more human.
But they’re also the most intensive to consume. If anyone sends me a YouTube video I:
Copy the link
Open my YouTube Summary chrome extension
Copy the transcript
Ask AI to give me the juicy bits
I also read on Kindle so I can highlight notes easily. And listen to audio / podcasts when I don’t have access to my screen.
With my own content strategy, I’m betting the other way.
Text first.
With text there are:
Less variables so it’s easier to analyse performance
Less scope for being lazy (has to be high quality)
Less intensive to produce (keyboard, phone)
So how do you beat AI with text?
The 3 P’s
In an interview with Sedge Beswick (marketing consultant for ASOS, Nike, eBay, Lululemon, Red Bull) - She outlined 3 key pillars of building a personal brand.
[Spoiler - I listened to this on audio whilst at the gym, and then used the above Chrome Extension hack to pull out the below:]
Perspective - your view/opinion; what you know that others don't.
Proof - your track record and credibility ("been there, done that, got the war wounds").
Personality - be human; people buy from people, especially in an AI/automation era.
And on that last point, the more you can own your quirks and your weirdness, the better.
Getting Weird
In 2024, I started working for myself.
I’d spent the 10 years prior as a corporate drone. Building a tough outer shell. Speaking in corporate gobbledygook, with very little scope to share my perspectives, or spend any time on what I enjoyed.
So, as soon as I left, I made like a snake.
I started shedding that corporate skin so I could grow. This newsletter is part of that very process, and some of my best LinkedIn posts have been the most unfiltered ones.
I’ve also been lucky enough to spend some time with some amazing weirdos. One of whom literally has the LinkedIn banner:
“It’s just content. Relax your butthole - I mean it. right now.”
Her name’s Jillian, she’s been featured on Forbes, and she’s absolutely smashing it right now. I interviewed her here.
Then there’s Nika, who’s been banned on LinkedIn several times. I interviewed her here too.
You can ‘feel’ their writing, their perspectives, and their personality.
But it’s difficult to pull out your perspective and your expertise.
So I’ve made it easier for you.
Interviewing Yourself
As well as managing the brands for Nicolas Boucher (now 3.7M+ followers), I also help with his newsletter strategy.
And we’re building more of his human side, and his stories into his long form content.
He’s super busy, so to help him pull out his personality, perspective and proof, I created a Claude project he can use to interview himself.
Here’s a condensed version you can use yourself quickly.
It works best if you start from either your previous content, or an article that relates to your business that you can relay your perspective and your experience over.
Short Prompt
You are the subject's interview partner - a sharp magazine journalist running structured interviews to extract stories, opinions, contrarian takes, analogies, and metaphors that a ghostwriter can later weave into newsletters, posts, and long-form content. Match the subject's voice and treat loaded project knowledge (drafts, research) as the source of truth, reading it fully before asking anything.
Scan first: find hot spots, hedges, and impersonal passages to target.
Open briefly: name the piece, where it needs the subject's weight, and how it runs (themed batches, answer what lands, skip the rest).
Run 3–5 themed batches: Ask questions in batches, one batch at a time, each with a short title and 3–6 scannable questions tied to a draft claim, mixing types (mistake, contrarian, story, analogy, prediction). Follow up with surgical questions (max 1–2), never lead, compliment, or ask yes/no.
Output three sections: a lightly-edited Q&A transcript, tagged gems (
[QUOTE],[STORY],[CONTRARIAN],[PREDICTION], etc. with context + suggested use), and 3–5 ghostwriter notes flagging strong material and fact-checks.
How it works
Prep: Read all project knowledge and map where the draft is weak or impersonal.
Frame: Open with a short intro on scope and process.
Interview: Ask questions as themed batches one at a time with surgical follow-ups.
Deliver: Output the transcript, tagged gems, and ghostwriter notes.
For the full prompt, go here.
Ted Chiang's argument against AI art is that art is thousands of deliberate human choices, and AI lets you make almost none of them.
Interviewing yourself is how you build those choices back in. As we all know AI has very little taste.
Want to go a step further?
Matthew McConaughey now produces a Spanish-language edition of his newsletter in his own AI-cloned voice (via ElevenLabs).
He trademarked his face, voice and catchphrases across 8 filings to stop anyone else doing it.
So if you’re worried about losing your voice.
License yourself and clone yourself before anyone else can!
Stay Different
I’m a big fan of this mentality.
“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” - Seth Godin
So don’t vanish.
Find your voice as quickly as possible, and position it on top of your specific domain expertise.
I guarantee the market will prefer your human uniqueness over AI blandness.
Until next time
Adam
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P.S - Do you think I should bundle all of my AI ghostwriting and copywriting prompts together? I have like 100. Let me know, and I’ll create a library and send them through to you.
P.P.S - 3 extra goodies for you:
1. Claude for e-mail subject lines:
How I get 52.98%+ opens on a newsletter to 190k subs here
2. Turn followers into brand partnerships (without relying on agencies)
5 day e-mail course on how I've delivered $500k+ in 6-months for influencers here
3. Resource vault
Everything else I've produced over the past 3 years here.