There’s not a day that goes by without seeing a social post that says something like:

“I just replaced my 37 person marketing team with 1 AI prompt”

Some creators are very vocal about making sure you automate before you hire.

Greg Isenberg suggests using an AI swarm to replace your first 5-10 hires.

And I get it.

Nobody ever feels like they’ve enough time to work in their ‘zone of genius’.

Everyone feels like they’re behind on something.

And it’s nice to think you can just automate a tonne of sh** using an AI so you can focus on $1000 per hour type activities that grow your business.

Because, and AI is much less effort to manage than a person, right?

It doesn’t get tired. It’s cheaper. It knows everything (unlike a VA with a super low IQ)

These are all nice thoughts.

But if you ask me.

I don’t think you should be replacing people.

I think you should be replacing yourself.

I’m not talking about deep fakes here.

I’m talking about clones for the way you work.

The sort of clone that any person you hire can talk to, and get an immediate understanding of the way you work.

The way you like things done

The way you respond to different tasks

The way you like your coffee brewed (V60 or Aeropress please)

My biggest client Nicolas has just crossed 3,000 members in his AI Finance Club (3,074 last time I checked)

And one of the most popular sessions is “How to create your AI Clone / Digital Twin”

I mentioned in my last newsletter I’d just hired a VA.

And in getting him to work with my AI Clones, I made an interesting discovery.

Nicolas Cole is a Copywriter / Ghostwriter / Digital Writer.

He’s create a clone ‘AI Cole’ that he gives to his clients to help them with their work.

It’s trained on 4,000,000 of his words and 1,000+ hours of live training.

Now, I wouldn’t necessarily recommend cloning yourself for clients.

What I’m more interested in is cloning domain expertise.

So that your team become an extension of you.

As opposed to mere task undertakers.

In training my VA I did 2 things.

What’s so good about starting with e-mails is they’re the focal point for everything.

In processing e-mails I also walked through the process for:

Which I also then turned into reference documents for my VA, and for AI context.

But it didn’t stop there.

The interesting discovery I made was the audit trail I was creating by having my VA go through the E-mail Task Triage.

Any recommendation it made that was wrong, I could just go back to the AI, ask it to update the system prompt, so that when the VA returned the quality of the recommendations would improve.

This is a virtuous loop of continuously updated context where my AI is getting more context, and the quality of the work my VA carries out improves.

Here’s the step by step:

In no time at all, I’m going to have enough context to write a system prompt so that an AI can triage my e-mails and create draft responses without needing my VA.

Which means I can then move my VA up the next stage in the ladder of helping me with other tasks.

And what’s brilliant is that by going through this process with me, he then has intimate knowledge of the way I work in a much more condensed timeframe than if I didn’t use AI at all.

So to everyone thinking of ‘replacing with AI’.

Ask yourself how you can use AI to ladder up yourself and your team instead.

Until next time.

Adam

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